Summary: How to improve employee engagement with your intranet. Apply the 10 C’s of employee engagement via Ivey Business Journal; connect, career, clarity, convey, congratulate, contribute, control, collaborate, credibility and confidence.
Employee engagement is vital for any organization to strive. A recent article from Ivey Business Journal identified common issues surrounding engagement levels in the workplace. Since your intranet is the number one tool employees work with on a daily basis, we distilled the key info in the article so you can quickly learn how to start improving as soon as today.
With the knowledge that there is an engagement crisis in modern workplaces, The Gallup Management Journal published an Employee Engagement Index which revealed the following statistics:
The benefits of having engaged employees, even at a small percentage rate, are plentiful. An Employee Engagement Survey pulled the following statistics:
Employees are the heart of your company. Ensure they have the right tools to be engaged with your brand: start by utilizing your intranet and applying the 10 C’s of employee engagement. That way you can begin reaping the benefits of an engaged workforce.
The 10 C’s of employee engagement for your intranet
In order for employees to feel connected to a company, leadership must show that they value those people. Employee-focused initiatives such as promoting healthy work-life balance are important, but any fractured relationships with management can result in lowered engagement.
Example: WestJet’s CEO, Clive Beddoe, was late to a speaking arrangement. When he arrived, he explained it was because of a discussion with WestJet employees that took longer than expected. He took the time to answer questions, explain the corporate strategy, and prioritize his experience with them.
All-in-all, employees felt a connection to the leadership and ‘rewarded’ him with their engagement. One key tool that can help management connect with employees on your intranet is an Internal Blog. The Internal Blog is a great way to communicate the company vision and build company culture.
A good leader can find the balance between challenging employees and instilling the confidence necessary to believe that they can meet these challenges. If a company doesn’t provide the knowledge, or the right tools, to reach (or exceed) their goals, employees can lose motivation, and therefore, experience decreased engagement with their work. By having an E-Learning and Onboarding site on your intranet, you can empower employees to gain the knowledge, and confidence, to do their job and overcome any challenges.
A company needs a clear vision so that employees can understand how their individual goals can help achieve the company’s goals. Why put players in the game if they don’t know what they’re playing for? You invest heavily in your employees and provide them with the tools to succeed, such as your intranet, so make sure those tools have the right instructions to achieve success. Create a site on your intranet dedicated solely to communicating company values.
It’s essential to convey clear expectations and provide feedback along the way. A good leader will work with their employees daily, analyzing strengths and celebrating small improvements that inspire the team to continue improving.
A great tool to monitor employee improvements is an Online Test. As employees grow within a company, they will learn more and more. Online Tests will reinforce the employees’ growing knowledge, and any unknown questions become a learning opportunity!
When it comes to feedback, employees believe they receive poor feedback almost immediately, whereas praise or recognition for strong performances is less common. As Ivey Business Journal explains, “Exceptional leaders give recognition, and they do so a lot; they coach and convey.” An essential intranet tool that can provide immediate kudos for a job well done is Employee Recognition. Within moments an Employee Recognition can be made and promoted on the Home Page or Team/Department sites of your intranet.
A study found that when an employee understands the connection between their work and the company’s goals, job performance was improved. Not only that, but their attitude towards the company impacted customer service, and when an employee has a positive attitude, they get better at their job.
These factors result in better customer satisfaction and revenue growth. So how can you use your intranet to help employees understand their impact on the company? Add a Company News application on your intranet’s homepage that is managed by leaders. When a milestone is hit, or an achievement is made, leaders can promote it on Company News.
TIP: For major company announcements, add Company News to your home page. For localized achievements, add Company News to Team/Department sites.
If a company decision affects how an employee does their job, they can feel that they are losing control over effectively completing their work. An ‘open book’ management style, meaning all employees are considered a part of the decision-making process, has a positive effect on engagement, increases trust, and results in employees taking ownership of their problems and solutions.
Create an Online Survey about changes that may affect an employee’s day-to-day work. And for big-picture items, invite employees to provide their opinions with Idea Share Exchange.
When employees work in teams, it builds trust and cooperation, and can allow employees to outperform individuals or groups that aren’t engaged. Team/Department sites on your intranet foster a community where employees can achieve their goals by having immediate access to information, their team members, and social updates.
Employees want to work for a company they are proud of—one with a good reputation and high ethical standards, or credibility. How can you convey the credibility of your company to the employees that helped you achieve it?
Use your intranet as a brand-building tool. A company works hard to build a brand for its customers. The same can be done for your employees with Simple Design Builder. The Simple Design Builder makes it easy to incorporate company colors, logos, language, and more.
‘Confidence’ will likely come as a natural result of achieving the other 9 C’s. When you have engaged employees, clear company goals, a method to convey appreciation, and the credibility of a brand, a sense of confidence will follow.
Summary of Intranet Tools mentioned:
Have you applied any, or all, of the 10 C’s of employee engagement to your intranet? We’d love to hear from you in the comment section below!
If you want to put a bigger focus on meaningful employee engagement, book yourself a FREE DEMO call with us today. But before that, do not forget to take our complimentary internal communications assessment to see how your intranet efforts are doing so far!
Summary of Intranet Tools mentioned:
- Internal Blog
- Creative Intranet Sites (such as E-Learning and Onboarding)
- Employee Recognition
- Company News
- Message Board
- Online Tests
- Idea Share Exchange
- Team/Department Sites
- Brand Building (Design)
Have you applied any, or all, of the 10 C’s of employee engagement to your intranet? Were there any we missed? We’d love to hear from you in the comment section below!