Summary: Defining the support activities outlined in the Porter’s Value Chain, and how it can be applied to your self-service intranet. Plus two more tips for creating an effective self-service intranet, including navigation and simple security.
There are times when you want employees to spend a lot of time on the intranet, reading up on company news, building relationships and getting a broader perspective on the company and the industry in which they work. But when there’s a job that needs doing, you want them to get in and out as quickly as possible. Since time savings is the easiest way to get return on investment (ROI) on your intranet, here are my top three tips in designing a self-service intranet.
Does the above list look familiar? They are the support activities defined in Porter’s Value Chain.
Because these activities are in support of your organization’s primary activities, request for these services come from across the entire company. An intranet is the perfect place to centralize all these requests in one place, and cut through the confusion by eliminating all the back and forth emails.
Here’s an example of some of the Online Forms you can create:
With Online Forms, each department defines exactly what information they need to fulfill the request. This includes making some fields required, or prompting for additional information based on a previous selection. Having these forms available in an accessible area on your intranet is vital for any self-service intranet.
If you’ve ever had to organize hundreds or thousands of items into a folder tree, you know how tricky this can be. In general, when creating your folder structure, choose a structure that makes it easy for you, as the intranet administrator, to manage and secure the content. For example, if you have a set of files only used by one location, create a top level folder (or new document library), so all new subfolders automatically inherit the right permissions.
However, the correct folder structure for managing information is often not the best structure for employees who don’t have access to all the information. For instance, if you have structure that organizes projects first by location, then year, then department and then the project name, a user with permissions to only a single project would have to click through four folders before seeing any files. A good self-service intranet should make it easy for users to find the files they need.
This is where menu navigation comes in. On the home site, you can use the menu widget to create a link directly to the project folder. Only users with permission to the project folder will see this link.
The vast majority of the time, we apply security to prevent unauthorized access to information. But using security to exclude information that isn’t relevant can have a huge impact on a self-service intranet. For instance, the marketing department may be storing draft versions of product information sheets and brochures. However, customer service often searching by product name for instructions on how to register new customers. By restricting access to the draft marketing material to just the marketing department, the intranet will automatically do the following for non-marketing staff:
This is an excellent way to keep the self-service intranet feeling lean and mean, even as the amount of content grows.
Building a self-service intranet, keep your end users (your employees) in mind. It should be simple and intuitive for them to use. The above three tips will help ensure your self-service intranet is effective.
Do you have any tips for a self-service intranet I haven’t mentioned? I’d love to hear about them in the comments section.