At IC, we offer a user-friendly and affordable intranet experience, and we pride ourselves on understanding the needs of our diverse clientele. Over the last 20 years, we have helped over 1,600 customers improve their internal communications processes, which has given us insight into some of the main concerns, issues, and solutions in this increasingly important space.
While most internet-savvy individuals understand the importance of clear communication when it comes to social media and email, and businesses are increasingly opting for intranet services to meet their communicative needs, there still tends to be some mystification on how to build a healthy internal communications function. Internal communications can be challenging; it can seem at times to be ubiquitous, ambiguous, and complex. Yet, when it is conducted well it can help workplaces thrive and contribute to a high sense of morale.
This upcoming blog series seeks to look behind the veil, and demystify internal communications for the uninitiated, the semi-familiar, and the frustrated. Looking at internal communication processes from a holistic perspective provides insights, fosters understanding and familiarity, and contributes to confidence.
Many factors contribute to the complexity of communicating within the corporate environment: an organization’s stage of growth, culture, employee engagement, and communications mandate are some of the most notable. In order to simplify the process, we recently partnered with a professor at the SFU communications department, and the International Association of Business Communicators (IABC), to look at the internal communication environment and identify key areas worthy of address. As a result, we have developed 7 core principles of internal communications. These 7 principles are:
Each of these principles is addressed in their own focussed blog in this series. For each, we highlight the principle’s meaning, relevance, importance, and potential, as well as provide some best practices that have been proven to turn a surviving company into a thriving company!
Regardless of what level of maturity your organization is at, the purpose of this series is to provide you and your organization additional insights for improvement. An organization with solid internal communications has a much better chance of balancing workplace flow and raising the bottom line. Familiarity breeds simplicity, and we aim to better familiarize you and your organization with internal communication processes so as to succeed in the near-term and the long-run.