While we all recognize the importance and value of having a strong internal communications strategy in place, we also know that internal comms is multi-layered and there are a lot of moving parts. If you’ve ever felt overwhelmed by how to handle it effectively, you’re not alone!
This was exactly why our team created the multi-channel messaging feature within our intranet software; to help bridge the gap between having an internal comms strategy and tangibly putting it to practice throughout your organization.
A common challenge internal communicators face is how to effectively organize the various aspects of their communications, from audiences and integration to how and where messages are delivered.
In this blog post, we’re covering exactly how we can help you seamlessly organize every element of your internal communications using a holistic approach, so you can reach your teams with ease.
Psst! Rather watch a video instead of reading through this blog? We’ve got you covered!
Using the seamless integration with Office 365, Slack, Microsoft Teams, and our very own intranet platform, you’ll never have to painstakingly organize your audience lists again. Thanks to a sync capability that auto-updates in the background, you can gain back valuable hours of your day and feel confident that your lists are always up-to-date.
Segmenting your internal audience allows you to send targeted, relevant messages to particular teams within your organization. Because of your staff’s diverse needs, your internal audiences can form discrete groups within the larger staff pool. Dividing your audiences up according to those lines can let you send your internal communications with more nuance.
According to Gallagher’s 2021 State of the Sector Report, less than a fifth of communicators effectively segment their audience. Thankfully, our software makes it easy and seamless to bridge that gap.
The core element of the audience segmentation feature within our multi-channel messaging tool is the people management dashboard. With this dashboard, you can examine and search through all of your employees by name, email, phone number, role, status, job title, location, and department. You’ll see your total number of active employees, as well as pending, paused, and new people.
Once you have this holistic grasp on your employee database, you can easily create and organize custom audience lists with feature, so you’re targeting the right employees, with the right message, every time.
Related reading: The power of knowing your audience: segmentation in internal comms
Another great organizational feature of this feature is that it lets you categorize your campaigns and select tags according to content categories, making it easier than ever to send uniquely targeted and organized messages throughout your organization. In other words, you can reduce your dreaded all-staff emails!
For example, you can create and organize custom audience lists and target specific groups, departments, or location-based staff, making your comms more purposeful. Also, you’ll never lose track of a message again by grouping all your internal comms in folders by campaign or tagging each message for quick content categorization.
In times like these, organizations have become all too familiar with handling crisis communications. When your internal comms efforts are neat and organized, it makes crises much easier to deal with, alleviating unnecessary stress caused by mismatched or unread messages.
Related reading: How Sun Peaks maintained employee engagement during a crisis
Here’s what Kristofer Stamp, Communications Manager with OE Federal Credit Union, had to say about what audience segmentation within our software did for their internal comms:
“Ultimately, [the software] has allowed us to deliver the right communications to the right people, at the right time, on the right channels. We’re seeing improved communications performance, compliance, and employee behaviors as a result.”
With these features and more, our software will help you organize your internal comms messaging—opening you up to focus on the actual content and mechanics of your work. Explore our technology or book a free demo to try it for yourself!