It is important to properly implement internal communications for the successful running of any company or organization, no matter its size. For organizational goodwill or positive workplace dynamics, Internal Communications (IC) plays an essential role. It is essentially the transfer of information in-house; between members or parts of an organization, on every level and between various units.
There are several methods of internal communication, depending on the type of information, some of which are;
In a technologically advancing world, many of these traditional methods are being phased out and using digital devices, and the internet, are at the forefront of communication flow. To keep up, companies need to adapt and upgrade their methods of internal communication constantly.
Internal Communications achieve the following;
According to a Towers Watson study, unlike companies who practice ineffective communication, companies who apply the best internal communication strategies experience a favorable 47% higher total returns to their shareholders.
So there is a need to ask yourself, are you communicating effectively?
For your internal communication to be effective, it is important that whichever strategy you choose to implement is properly linked to your company’s main objectives and corporate vision, and provides a framework for how it will use your workforce to accomplish these objectives. A well implemented communications strategy will prioritize work, balance competing demands, and keep your entire staff and company focused on what matters most.
Before you implement any strategies to improve internal communications, you must first determine where you are and where you finally want to be. This requires an analysis of macro and micro issues that start right from the top of the organizational pyramid and end at the bottom. Surveys and interviews of senior management and other employees will reveal any bottlenecks in the data and information flow, and provide a broad perspective of what the company’s current communication methods are really like.
When these issues have been identified, you can then move on to eliminating them and implementing sustainable communication strategies. Some ways of achieving this are;
A good strategy needs clearly defined goals of which the entire workforce must be aware. Also, a timeline for its implementation must be laid out. Finally, data like employee engagement levels and amount of intranet use should be clearly defined.
Who will be involved? What part of your company needs to communicate better? Your strategy must be organized to fit the requirements of your target audience and should limit certain information flow to only where it is needed to avoid chaos and confusion.
To implement a successful internal communications strategy, every facet of the company must be involved. The inclusion of all teams and departments will streamline the process, because it is necessary to determine if they are satisfied with any suggestions and if they are even open to implementing change.
Various channels are needed to organize the flow of internal information, ranging from social media channels and intranet software to briefings. Tools should be chosen according to how and why the company uses them, deciding which to use more, use less or eliminate for more meaningful communication.
Store information in an easily accessible place e.g., the intranet, and create visually appealing graphics on company pages to encourage interaction and connect to the right audience. Also operate an open-door policy, so employees can approach and listen to one another, no matter their level.
The progress of whatever strategy is selected must be tracked. A proper analysis will provide data which will show what can be optimized or is a problem that must be fixed. Weekly and monthly evaluations of how the communication flow has been enhanced or deteriorated will show any points that need improvement, decreased use or increased use. Also, watch out for any unsatisfactory practice of the newly implemented internal communication methods and alert the defaulters.
With advancements in technology, workflow grows more complicated every day, and automation is the key to simplifying things. Using an employee intranet portal can improve the internal flow of information between employees in what is now a fast-paced world. Making sure your intranet is best used is dependent on factors like user adoption, accessibility and design, and content management, amongst many others.
The first versions of the intranet were simple message boards, but modern versions have opened up a world of many possibilities. Now, it can be used to help in implementing an effective internal communication strategy by;
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