What can an intranet name do for your intranet and corporate culture? Your intranet name can be a strong driver for employee engagement on your intranet. If your intranet is named – The Mind Melt, that isn’t going to build confidence with your employees that this is a good forum for collaboration and communication.
Naming your intranet can be a very engaging activity in its own right. Many of our customers, including Espirito Santo Bank, have run contests with their employees to brainstorm the name for their intranet, incorporating their brand, culture and personality.
Other customers have decided to launch their intranet with the intranet name front and center, as a way of promoting and branding. There is no standing rule on how you should name your intranet. The important thing is to brand early and promote often. Choose a name that resonates with your employees to foster curiosity and collaboration.
Over the years we have helped many of our customers name their intranets. The real goal behind naming your intranet is engagement. Some of our stellar customers that have embraced the importance of an intranet name have blown us away with their creativity and insight into truly understanding how your intranet name is a fundamental building block of culture.
|Intranet Name||Stellar Customer|
|The Pantry||New Seasons Market|
|Fetch||The San Diego Human Society & SPCA|
|Voyager||World Travel Holdings|
Naming your intranet is by no means a ‘new concept’ but a vitally important one. Leverage some of advice from Intranet Connections’ friends and thought leaders to get more inspiration for your intranet’s name:
Have thoughts on naming your intranet? Let me know – post directly to this blog or email me at firstname.lastname@example.org.