Building a successful intranet is not just about designing an effective information architecture for your site. Another recurring theme that stood out across the presentations and intranet examples that I saw at the Intranets for Corporate Communications Course was the importance of developing content specifically for the web.
Writing for the Intranet:
The content that gets posted on your site can greatly affect users’ perceptions of the intranet and can also affect intranet buy-in. People consume information online differently than they do in print so it is important to keep the following points in mind when developing content for your intranet:
Above all, include content on the site that employees are interested in. Highlighting employee achievements, featuring employee interviews and photos of coworkers or company events are all examples of content that will help draw readers to your intranet.
Up next: Increasing Employee Engagement
Previously: User-Centric Design