One question that everyone seemed to have in common at the 16th Intranet for Corporate Communications course was “how do I increase employee buy-in on my intranet.” Communicators today have learned that the old adage “if you build it, they will come” does not hold true for intranets.
Increasing Employee Engagement:
I think Robin Farr put it best when she stated that “an intranet should be a conversation; even better a dialogue; better than that, a community.” There are some simple tactics that you can implement to encourage employee engagement and build community on your site.
A lot of organizations are wary about enabling social tools on their intranet, however, applications such as blogs, discussion forums, and suggestion boxes have the potential to drive organizational change. A social intranet is not just about the tools and technology you provide but about empowering users and creating communities
There was an abundance of great information that was shared by the presenters and by all the course attendees; however, I think the point that all of the above tips and tricks boil down to is that any decisions you make about your intranet should benefit your employees and help to achieve your business goals.
What are some of the tips that you recommend for building a great intranet?