We’ve all been there. Taking on a new project, gathering the troops and trying to define a common objective that resonates with everyone. Is your intranet project different than undertaking any other IT project? The answer is NO. And to successfully execute an intranet’s deployment, it requires the same structure and planning, alongside a solid vision statement..
Our friends at Prescient Digital Media define the need well: “Planning is critical for any intranet — without a thorough plan, an intranet is dead before it gets a chance at life.”
We couldn’t have said it better ourselves. Honestly, too many companies are laser-focused on their feature checklist during the intranet selection process and forget WHY they actually started looking for an intranet in the first place.
We get it. Many companies we talk to think vision statements are corny, an unnecessary burden. But ask yourself, if vision statements aren’t useful then why does nearly every Fortune 500 company still have one today?
An intranet vision statement provides each member of your team a:
Whether you know it or not, your intranet project already has a vision. There may have been a single event or multiple events that triggered your search for an intranet solution, but out of that, a vision was born to find a perfect solution to the problem(s).
Having said that, this vision isn’t necessarily the same for all parties involved. Don’t let your stakeholders steer the ship simultaneously in different directions to reach their personal vision — that is how icebergs are hit.
Collaboration is essential to an intranet vision statement that is used and respected. Knowing this, you may be asking yourself how do I develop a usable vision statement?
Follow these 3 steps:
If you are not sure where to start, review samples of other intranet vision statement to get a sense of the direction yours may go.
Here are a few good examples we have come across:
Your stakeholders’ belief in the vision is the only thing that will make the vision for your intranet a reality.
I’d love to hear your intranet vision statement examples and add them to our list above. Please feel free to contact us and share ideas!