Reach, IC Thrive’s internal communications platform, reached some incredible milestones this year. After launching as a COVID-19 response tool and integrating with Source intranet software, it is now available on the Microsoft AppSource Marketplace!
Reach is a platform designed to integrate into existing communication channels and make it easy for internal communicators to meet their audiences where they already are using a multi-channel strategy. This step reduces the load on their IT partners to set up and opens the avenue to move to a deeper capability set to collect sentiment, feedback, and foster two-way conversations.Rob Nikkel, IC Thrive CEO
“The goal of this partnership was to make the Reach-MS Teams connection simpler so that administrators can send messages to employees who prefer to use the Teams channel easily and effectively. It’s also an opportunity to provide information about Reach for those who don’t have a subscription, but are attempting to download an internal communications solution from the Microsoft Marketplace” – Meredith Moritz, IC Thrive technical product manager.
The beauty of Reach is that it is a simple communications tool that allows the administrator to contact employees on their preferred channels (email, Slack, SMS, MS Teams). This takes internal communications to the next level as users don’t need to change their behavior, or even download unnecessary apps for that matter, and administrators can employ a multi-channel approach from a single platform.
“To send messages to users that have selected MS Teams as their preferred channel, we had to create a Teams Bot. To have this bot listed in Microsoft Teams Marketplace, we had to follow a comprehensive set of requirements and quality standards based on the official Microsoft Teams’ approval process” – Leandro Freitas, IC Thrive project manager.
This is a milestone moment not only for Reach, but IC Thrive as a whole. It is the first time we will have one of our products listed on a marketplace from a tech giant like Microsoft.
Becoming an official partner and approved listing within the Teams app marketplace brings legitimacy to our Reach platform. It means we’ve followed best practices to integrate with the app properly. For our customers, it means easier deployment and visibility. It also opens a new way to engage the market.Rob Nikkel, IC Thrive CEO
“As a Microsoft partner, we have access to exclusive resources, programs, and tools. The Microsoft Marketplace listing is also a great opportunity for IC Thrive because it functions as a storefront where we could capture new customers who are looking for solutions particular to internal communications.” – Ruben Dessimoni, IC Thrive software developer.
From now on, whenever someone searches “internal communications” on the Microsoft Marketplace, IC Reach will appear as a search result. If an organization is out there looking for practical yet easy internal communication software solutions, we’ll be there ready to guide them!
“Up until this point, we had to use workarounds to allow our customers to use the Teams Bot in their Reach environments. Now, all it takes is a simple integration within Reach or a search for the bot within Teams to add it to their workspace! Not only is the method of integrating with Teams a better user experience and easier for the administrator, but once the bot is added to their organization’s Teams workspace, there are helpful messages sent to users, explaining what Reach is and what it will do for employees in the organization” – Meredith Moritz, IC Thrive technical product manager.
Moving forward, this partnership Microsoft Marketplace will help IC Thrive to continue establishing ourselves as an authority in the internal comms space, and make it easier for to companies looking for exciting internal communication solutions to sign up with Reach.