Many organizations are not ready for internal social media but are aware that social networking may play a future role on the intranet. Starting with no social, some social, or full-use of social tools (aka a social intranet) needs some up-front thought and planning.
In the “pro” column for having a social intranet:
A social intranet can introduce an employee platform that facilitates the collaboration of thoughts and knowledge to benefit the business.
Two quotes to share with you from an excellent article by Shel Holtz
The Payoff: “Most leaders understand the connection between the number of highly engaged employees and market share growth”
The Problem: “Internal social media strategy needs to be built from within – informed by the company culture, driven by distinct business needs and embraced by early adopters. Executives and leaders should not only align around strategy but embody the change they envision”
We wrote a blog post on how an Executive Intranet can facilitate executive leadership.
Create a business goal around social concepts and tools on the intranet. It will help focus the efforts toward a payoff. It can be just one initiative but it will make a huge difference to employee buy-in, value through education, and supporting the company culture.
Here are a few ideas to leverage your social intranet for business and engagement
Social tools really should be called engagement tools. It boils down to wide spread participation and contributions versus a static intranet where a handful of publishers do all of the work. The marriage of business tools with social engagement and collaboration creates a high level of user adoption, stakeholder satisfaction, return on investment and a more informed and engaged workforce. Not to mention a successful intranet.
Continue to receive advice and real-world examples of successful social intranets by subscribing to our blog
Want to learn more about our popular Social Intranet Software? Try our Social Intranet Software Now