Implementing a Brand Building Strategy can be difficult. That being said, from your mission statement to your iconic logo, your brand is everywhere and the best place to build your brand is from within!
Your intranet can play a major role in ensuring there’s a solid foundation for your brand building strategy. It encourages open communication and engagement directly with your brand, and when your brand is loved at a corporate level, it will show through in the work you, and your employees do.
“Good marketing makes your company look smart. Great marketing makes your customers feel smart.” – Joe Chernov
Joe Chernov’s quote rings true for many companies hoping to market and build their brand. With that in mind, the following 5 tips will give your company a ‘smart’ start and the foundation to grow your brand building strategy.
We see brands breaking into the language we use every day, a prime example can be seen with the phrase ‘Google it’. When it comes to your intranet, you need a name that your employees will engage with, can add into their vocabulary and that reflects the personality of your brand. To inspire you to come up with an engaging intranet name, we’ve added some catchy intranet names below!
It’s never too late to adjust the tone and language of your intranet! When it comes to your brand and its mission statement, your intranet is the perfect place to ‘preach’. From the titles and icons in your navigation bar to the applications you add to engage with employees, your intranet’s personality is the life-blood of your brand building strategy. Below are 3 key tools that can help insert your brands ‘voice’.
Whether it’s a one way announcement from the CEO, or you turn-on comments to allow a discussion, this feature will ensure company values are being distributed to users on your intranet, improve company communication and enhance company reputation.
Company News is a great brand building application that allows you to quickly and easily provide updates on what’s happening in your organization! You can broadcast the news on the home page of your intranet so it can be seen right away. From monthly newsletters, new promotions, changes in policies and more, this feature will increase knowledge and engagement with your brand internally.
Has there been a change in your mission statement, or would you simply like to ensure your brand’s goals are top-of-mind? The Document Read & Agree allows you to notify employees that a document has been posted and needs their read/agreed confirmation. Keep track of employees that have been recently engaged with a brand update by accessing an easy to review, exportable, list of employees name and their date of confirmation.
Tip: add an online test with randomized questions from the document that was sent to ensure they have engaged with, and fully retained, the necessary information.
Maintaining your brand colours throughout your intranet may seem like an insignificant step in your brand building strategy but it actually ensures your employees are engaging with not only your brand’s mission but your brand identity. Adding your organizations colours to your intranet doesn’t have to be a challenge. Below are 2 tools you can use to jump-start this customization process. To learn more about designing your intranet, see our post on the Do’s and Don’ts of Intranet Design.
With the ability to read the colors used in your uploaded logo, you can easily edit your header and background with this intuitive color tool and make sure your brand’s colors are consistent throughout.
This tool allows you to go more in-depth with custom changes. Create and save customized themes so you can present to ‘higher-up’s to ensure it’s consistent with your brand. With the ability to customize colors, fonts, menu sections, headers and more, this tool will ensure you reflect your brands ‘personality’ throughout.
Your brand building strategy includes more than just colors, goals and logos! You want your brand to be associated with ease of use and the happiness to engage with your brand on your intranet. Creating an aesthetically pleasing, well organized, navigation bar encourages intranet adoption and enhances employee engagement.
This navigation systems allows for easy editing with drag and drop functionality. You can group subjects together under one column saving space on your intranet home page, provide one-click access to commonly used tasks such as forms, documents, surveys and key information (such as mission statements and company announcements). Without having to sort through multiple navigation levels the Mega Menu Navigation improves the efficiency of your intranet and allows for increased satisfaction engaging with your brand.
When it comes to building your brand, the best place to start is from within. You have employees that work with your brand every day, they have infinite knowledge of how the brand makes them feel, and your intranet is a great place to hear their thoughts. Whether you’d like employees to take ownership of an application, engage more with your brand or receive insight into how to improve, below are 3 intranet tips that can help you tap into your brand’s best resource, your employees.
Many apps come with the option to customize permission settings. From creating a librarian in charge of resources to the head of a department creating a team site, the flow of your intranet, and the brand messaging, doesn’t have to come down to just one person or department. Utilize the many people and departments working with your brand, offer ownership to intranet tools and have them engage with your brand beyond simply logging on.
Although the intranet is used primarily to facilitate corporate culture, there is still the opportunity to have fun. From Recipe Exchange to buying and selling items, your intranet can include engaging features that creates a collaborative environment that connects employees with your brand on a personal level.
Employees will feel empowered by your brand when they know they can make a difference! There are many ways to collect feedback on your brand’s intranet. From using Idea Share Exchange, an online version of a suggestion box, or Quick Polls, a one question survey users will see when they land on a page, the information you collect shows employees that their feedback is valuable and that they make a difference in the company.
With as little as 5 easy steps you can turn your intranet into a solid foundation for your brand building strategy. By tapping into employees opinions, creating easy-to-use navigation bars, and maintaining consistent brand personality and colors, your brand is getting a boost of engagement it needs to continue making your company look smart, and your customers feel smart. Do you have any intranet tips to boost brand development? Let us know in the comment section below.