What is employee engagement and how does it relate to internal communication? Actually, they’re much more connected than you might think …
Employee engagement is a broad umbrella term used to include a number of approaches in the workplace. This includes employee experience, company culture and general perceptiveness of employees. It also relates to the mental and emotional wellbeing of employees in order to enable them to achieve success in their roles.
A 2017 report by The Engagement Institute found that disengaged employees cost U.S. companies up to $550 billion a year. Continuing on that trend, in 2018 Gallup found that engaged teams show 21% more profitability.
Most worryingly of all, the 2020 Achiever’s Report found that 64% of the workforce in North America were looking to change jobs this year due to disengagement.
Many more studies, surveys, and research have echoed this throughout the last decade. It’s simple, employee engagement is not a “nice-to-have”, but an essential part of the business that needs continuous development.
Internal communication and employee engagement are intrinsically linked. If employee engagement were the goal, internal communication would be the tool to get there.
Internal communication is the key to the opening discussion between management, employees, and company leadership. Be it surveys, polls, or general updates engagement simply can’t exist without open and flowing communication channels.
Employee surveys are the first step to understanding what staff is feeling and thinking. This doesn’t mean sending out one survey after the other, but investing in an employee engagement strategy that forms part of the company culture. In simple terms, creating an environment where team members feel comfortable enough to volunteer their thoughts.
When using employee surveys to gain insights from staff, what are you doing with the outcomes? Are you sharing the information back? Have you prioritized actions due to the results?
Employees who feel their voices are heard in the workplace are more likely to feel empowered to do their best at work. Listening to your staff and acting on those feelings, leads to a happier workforce, who are more forthcoming, and open in future initiatives.
Employee surveys are the opportunity to open the conversation and validate your internal communication channels. More trust means more engagement, means more communication opportunities, ending up in a better workplace.
Knowing what employees think and feel is an incredibly useful asset, but it’s just as important to use internal communication tools to inform and educate.
Knowledge is power and when it comes to corporate goals, it is essential to get company-wide buy-in. How do you communicate those goals and get staff on-board and engaged? This is where traditional internal communication channels step in.
By prioritizing employee engagement, you end up utilizing internal communication, which leads to better employee engagement. It’s a continuous loop that never ends up running its course.
Utilizing internal comms means the difference between a quarterly newsletter that no one reads and a communication piece that gains traction and adds value not only to the reader but the company as a whole.
Not sure how to utilize your internal communication channels? Start with a channel audit, here’s how.
Studies show about 50% of workers don’t feel they are given all the information needed to be successful in their jobs. No one likes feeling like they’re not “in the loop” when decisions have a direct impact on their livelihood, role, or career. Transparency matters! #worktrends https://t.co/gpPDLV5hGn— IC Thrive (@ICThrive) May 13, 2020
Engaged workers are more likely to stay in your organization, it’s as simple as that. Investing in an engagement strategy leads to better employee experiences. High employee turnover can cripple a business financially, costing 33% of an employee’s annual salary to replace them.
Beyond the bottom line, employee satisfaction leads to a better company as a whole. If people who deal with clients feel satisfied in their roles and carry a deeper understanding of the organization, they are more likely to provide an excellent customer journey in return.
How do you improve the employee experience? Here’s everything to know to create a culture of exceptional employee experience.
IC 101 is a blog series dedicated to sharing internal communication best practices. The principles discussed in this series are drawn from research from Simon Fraser University and learnings from internal communication experts in the field. Join us in this series to empower your communication efforts today.
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